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Exploring the Latest Trends in the Journal of Marketing: A Comprehensive Analysis

The Journal of Marketing: A Comprehensive Overview The Journal of Marketing: A Comprehensive Overview The Journal of Marketing is a prestigious publication in the field of marketing that has been at the forefront of disseminating cutting-edge research and insights for professionals, academics, and students alike. With a rich history spanning decades, this journal has established […]

Unlocking Success Through Strategic Market Segmentation Strategies

Understanding Market Segmentation: A Key Strategy for Business Success Understanding Market Segmentation: A Key Strategy for Business Success Market segmentation is a crucial strategy that businesses use to identify and target specific consumer groups within the broader market. By dividing the market into distinct segments based on factors such as demographics, psychographics, behaviour, and geographic […]

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